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Why One More Consulting Firm in an Overcrowded
Market
It all started with market feedback -
India's economic reforms initiated in 1991, resulted
in opening of new avenues for the foreign investors,
buyers and suppliers. Many first time investors,
without sufficient India specific knowledge
and expertise started visiting India and participating
in trade fairs to exploit virgin Indian marketplace.
In hunting new markets many serious investors have had
not-so-happy experiences as they could not source needed
cost-effective techno-commercial advice and
ground support.
They observed that: -
- India has an enormous
growing market for all kinds of goods and
services,
- India
is a large source for many sophisticated
goods and services,
- It has basic infrastructure and
offers low cost, English speaking, skilled labour
and world class technical and managerial cadre,
- Patience is required because of slow decision-taking
process,
- No-Quick-Fixes can ensure success,
- Huge and enthusiastic trade leads are developed
during participation in the trade
fairs and exhibitions, subsequently their filtration
consume lot of precious time, money and
efforts.
- Socio-cultural differences between India and the
West mean that it is easy to make
a faux pas unless you have some understanding
of social and cultural norms,
- Many experts can offer One-Size-Fits-All solution.
To identify a well exposed professional
with-hands-on-experience is very critical
for the success of the project.
He should not be a --
- reseller,
to wait passively for opportunities to come to him
to sell your product
- distributor,
to use your product to enhance his own,
- system integrator,
to re-package your product as his own.
Meaning of Syn*er* gy
Pronunciation: (sin'ur-jE), [key]
-n.,
-pl. -gies.
combined action or functioning; synergism.
There is an ancient Chinese
saying to the effect that success depends on a combination
of providential timing, natural advantages and harmonious
teamwork. In short, when heaven, earth and people work
in concert, dreams come true and miracles take place.
In the business
world, teamwork is one of the buzzwords among today's
management gurus. It releases creative energies and
achieves amazing results. The psychology of synergy
seems to be based on the principle that the whole
is more than the sum of its parts.
Our
Approach
At SYNERGY, we value
and nurture long term relationships.
It's never "us and you", but rather an alliance
where we're both working towards a common goal: achieving
the best solution for you. We won't promise to deliver
yesterday because we can't. Instead, we shall help you
convince the decision makers in your target market that
in turn shall make future sales and long term supply
relationships a reality.
We will help you scan and analyse your
business prospects and plans before you decide to pack
your bags to check-in.
How We Create Value
The response to our service has outstripped
even our high expectations.
We work directly for you as your active
Business Development Partner in India. Our
local network, contacts, resources and proactive attitude
create your direct contact with your clients.
Our hands-on-experience
and deep understanding of the Indian marketplace
helps to design competitive strategy to make new products
and services click despite many odds and cultural
differences.
Our access to specialists enables us to
handle your issues professionally and confidentially
and suggest you ways to cut costs without making their
impact on the business.
We work hand-in-hand
with you to "Make-it-Happen"
sooner than later.
How We Make It Happen
In the price sensitive Indian market,
introduction of new products, services and technologies
succeed or fail based just not on their
merits but also on company's skills at getting them
successfully adopted by customers.
Therefore, SYNERGY INTERNATIONAL
was created to be the active Business Development
Partner of its clients and to take them straight
to their target audience.
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